Craig simpson is the hired gun many of us rely upon to ignite and deploy our direct mail marketing. Ben glass, great legal marketing direct mail may just be the best kept secret for marketing your business today. Facebook gives people the power to share and makes the world more open and connected. Free book downloads from fairfax virginia attorney ben. Ben has written over a dozen books and consumer guides and offers them for free.
Ultimate injury law building the injury law practice of. Results of informal survey of law firm marketing professionals reveals some of the favorite business and marketing book titles among the law firm marketing crowd. There are many ways to approach marketing, and many lawyers and marketing companies will have their own philosophy. Best law marketing books top picks from law marketing peers. You have to work hard like anything in life to get what you truly want.
Still, i wondered how many of my clients would actually be interested in what i had to say. Legal marketing podcast ben glass great legal marketing. Benglasslaw you may not need a lawyer for your legal. I came across his work because he is a prominent online voice for legal marketing, specifically for the small firm environment. Ben has written over a dozen books and consumer guides and offers them. If you retain ben glass, you will be in good hands. Great legal marketing will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. Ben glass is the founder and lead attorney of ben glass law, a personal injury firm in fairfax, va. Ben is the author of 14 books and has gained national recognition for his ability to take marketing ideas that are working in other industries and ethically apply them to the legal field.
Ben glass founder of great legal marketing and ben glass law michael mogills the game changing attorney is a mustread if you are an attorney who wants to attract your ideal clients in the new legal landscape of the modern solosmall firm practice. Interview with ben glass about the great legal marketing book and why small firm and solo attorneys should pay attenti. To us, this means we are always striving to learn how other businesses are thriving in this economy. Since the great recession, the number of legal jobs has dropped considerably. Practice building books for attorneys great legal marketing. Glass does a good job in keeping the book interesting, and i really enjoy his. Through his attorney success organization, great legal marketing, ben has taught hundreds of solo and small firm lawyers how to market ethically and effectively using educationbased, direct response style marketing. My book if you want to get rich, build a power niche. Dan kennedy is one of the top living direct response longform sales letter copy writers alive today. We only work with attorneys who want to work with us in a partnership, and arent interested in cheap tricks or shortcuts. Going forward, my experience has been nothing shy of exceptional. How do you know which legal marketing strategies are worth their salt. Law firm marketing articles legal marketing reader.
This is another practical, tactical book on marketing. Free educational materials are the foundation of benglasslaw. For over a decade, attorney ben glass has been teaching hundreds solo and. Great legal marketing is a godsend for any attorney who doesnt want to feel like she or he has to g. Ben glass is a national authority on the subject of attorney marketing and has gained acclaim for. We have numerous free materials that ben has created simply to educate people that might have a legal issue. The uncapped income potential, making your own hours, owning your own book of business, and helping people becoming confident in their financial plans is extremely rewarding if you put the time in. Brass knuckles may be legal in texas, but theyre still a horrible idea. Hes also the founder of great legal marketing, an organization for solo and small firm attorneys looking to take their legal marketing to the next level. What todays solo and small firm lawyers do to survive and thrive in a world of marketing vultures, 800pound gorillas and legalzoom ben glass on. The best part is they dont play it safe and no questions were offlimits. In an era of everything electronic, faster, cheaper, easier, direct mail is none of those things which likely accounts for its amazing ability, when deployed correctly, to be one of the most effective businessbuilding.
Ben glass written multiple books on the subject of legal marketing, and maintains a paidmembersonly group online to help attorneys with their. Get your free copy of the amazon best selling book. View ben glass profile on linkedin, the worlds largest professional community. The newsletter pro print newsletter marketing services. Join facebook to connect with ben glass and others you may know. Benglasslaw you may not need a lawyer for your legal issue. Born out of a bestpractices podcast created by attorneys jim hacking and tyson mutrux, maximum lawyer has grown into a collaboration of attorneys from all over the world to share ideas, resources, solutions, challenges, and triumphs of being a legal entrepreneur. After listening to shaun buck talk about the newsletter process and hearing many enthusiastic recommendations from ben glass and the great legal marketing community, i couldnt resist signing on with the newsletter pro. We are not for you if you are not interested in the business of the practice of law. Not only does he understand the law surrounding personal injury cases, he and his team work with the clients to get the best possible results for that specific client. In his book, the directmail solution craig paints a powerful picture of the a to z you need to know about direct mail. What people are saying about the power of a system this book is a 10.
Brian glass was very helpful and communicated patiently and effectively. And as a bonus, well send you 3 samples of legal newsletters, plus a cd interview with shaun buck and gkic marketer, dave dee. I read quite a few other marketing books every year, but ive found that they mostly repeat one another. Ben glass of great legal marketing testimonial foster. We believe that everybody, whether they hire us or not, deserves to understand their legal situation without having to pay for it.
From operations to marketing to practicing law, john fisher lays out his system for success. Ben glass illustrates, in an easytofollow format, how you can. Foster web marketing has made it braindead easy for lawyers to exploit the advantages of the internet. Mar 09, 2020 ben glass ben glass is a leading expert on marketing and operating a boutique law practice. One of great legal marketing core values is be a forever learner. Other lawyers are living extraordinary lives and their success. Ben glass himself has authored many books on the lessons he has learned about building a thriving law firm under the threat of tech firms, bar regulations, and growing competition. You heard about us through ben glasss great legal marketing it is very satisfying to work with a graphic design business which shares the mindset of great legal marketing, of which i am a mastermind member. Get your free copy of the amazon best selling book, newsletter marketing. Cincinnati, ohio march 23, 2011 anthony castelli, greater cincinnatibased trial attorney, recently joined with noted attorney and legal marketing expert, ben glass and a select group of. Ben glass himself has authored many books on the lessons he has learned about building a thriving. Either by using their revolutionary dss system and doing it themselves, as i do or subscribing to the content management program, attorneys can exploit the advantages of the web as a critical marketing medium. Attorney marketing guru and practicing attorney ben glass is the owner of great legal marketing and has developed the ultimate solo and small firm marketing and practice building system that is.
Ben glass is a practicing personal injury attorney in fairfax, va. Great legal marketing attorney resources for practice. As the founder and ceo of great legal marketing, ben helps attorneys attract better clients and make more money without missing out on time at home with family. In todays episode well talk about taking a look at successful people within and outside of our industry, growth mindset, laying aside objections, and covid19. Whether you are just starting out or have a successful practice, the power of a system will have plenty for you. Ben was kind, knowledgeable, and made me feel so much more at ease knowing that i had him on my side. The decline and rebirth of the legal profession, was published recently by oxford university press. Attorney and law firm marketing expert ben glass who is the real deal really cares that each participant succeeds. Great legal marketing was founded by ben glass, a lawyer in fairfax with 9 kids who cracked the code to reaching clients creatively and getting the phone to ring everyday with valuable, pre. We give these reports, books, and videos away freely because we have an abundance. For the benefit of the audience ben is the author of great legal marketing. Port is best when it comes to marketing in real life as opposed to on the web. Find the best attorney marketing tips and advice here.
Attorney and law firm marketing expert ben glass who is the real deal takes the time to answer all questions really cares. With too much choice, clients may be choosing your service. Foster web marketing has made it braindead easy for lawyers to achieve both goals. We do voice a certain philosophy about the legal profession that is different from what you see from most lawyer organizations. He advocates a simple system that i know is powerful and effective. Unless you are my competitor, i highly recommend great legal marketing. The power of a system is a oneofa kind book that you wont find at a law school libraryor anywhere else for that matter. Ben glass is an internet marketing entrepreneur who runs his own personal injury practice in fairfax, va.
This book simulates sitting down with a mentor and hearing how they put together a successful contingency based practice. What did a former united states supreme court justice say about the qualifications to handle legal matters of serious consequence. We have provided successful marketing solutions for every practice area you can think of in every state in the us and internationally. Got this little book as ive seen ben glass give a cle on erisa lien issues. Ben glass is a brilliant attorney and i am grateful to him and his team for taking on and winning 2 claims that nobody else. You heard about us through ben glasss great legal marketing it is very satisfying to work with a graphic design business which shares the mindset of great legal marketing, of which i. Best attorney marketing strategies for small firms great legal. Great legal marketing has real common sense and proven ideas to improve and expand a law practice. The how to book for building the injury law practice of your dreams can be in your hands in just a. If you are unsure of whether something like great legal marketing can really help you, read my book first. Great legal marketing book interview with ben glass and. Ben glass ben glass is a leading expert on marketing and operating a boutique law practice. Glass has been interviewed on television, including the stations abc, nbc, and fox.
Attorney ben glass teaches attorneys effective, ethical and outside the box legal marketing for law firms. But he developed a keen interest in marketing, functioning in a very competitive field. Legal marketing reader law firm marketing articles, news and best resources from around the web the easy way to keep tabs on law firm marketing news and top blogs try our 1page dashboard tracking the top 27 law firm marketing blogs and news feeds. In his book, barton looks at recent dramatic changes in the legal profession. Benjamin glass is a employee benefits attorney in fairfax, va. Maximum lawyer resources and support for legal entrepreneurs. What todays solo and small firm lawyers do to survive and thrive in a world of marketing vultures. He is the founder of great legal marketing, a consulting and marketing company that teaches solo and small firm lawyers how to create effective, ethical and outside the box marketing.
In the past three years, my law firm quadrupled the revenue in an underperforming practice area, hired two. The how to book for building the injury law practice of your dreams can be in your hands in just a couple of days. Free book tells you the secrets of finding the right attorney for your case find the best lawyer for your case, without falling for attorney advertising tricks. Great legal marketing will dramatically alter the way you view the marketing of your law practice.
A free inside look at pearson salary trends based on 5,344 salaries wages for 1,607 jobs at pearson. They break it down into simple doable steps and encourage you all along the way. Law professor ben bartons new book, glass half full. You heard about us through ben glasss great legal marketing. Apr 12, 2020 marketing is now a prerequisite if you want your service to be considered by clients, especially if youre offering your services in a crowded local market. As the founder and ceo of great legal marketing, ben helps. He is somebody who learned early in his career or maybe late depending upon your perspective, ben, im not sure whether it would be early or late. Still, i wondered how many of my clients would actually be. Mar 01, 2012 great legal marketing will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. In this legal marketing podcast michael cowen sits down with the great legal marketing mind and owner of great legal marketing ben glass. Great legal marketing, llc best attorney marketing. Elite legal marketing law firm marketing for attorneys. It is a legal book for nonlawyers the plainenglish business guide to avoiding social media legal risks and liabilitiesfor anyone using social media for businesswritten specifically for nonattorneys.
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